Ryan Welch Design
I am a designer & illustrator looking to help you grow your brand.

One for All Campaign

In the Spring of 2017, GameChanger was releasing several new features to the mobile application that would improve the experience of every user - coaches, fans, parents, and even players. I was tasked with creating a site that would put these features on display and also educate the user about the benefit and ways to use them.

We divided the page into 3 sections, The Android App, Team Messaging, and the Fan Experience. The idea was to encourage users to explore each section and learn the most they could about the newly released features.

The site saw an average click rate of 2.8 clicks per visit, indicating to the marketing team that this page was achieving the goals we set forth for it.

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